Friday, March 2, 2007

The Need for a Standard: A&W Root Beer

As in any situation of comparison there is a need to establish a standard, something for which all others will be compared. In regards to root beer there are some obvious front runners for this position. Hires of course has been around longer than all of them but so it was with regular-leaded gasoline. But just as leaded gasoline was upgraded and improved to a new standard of unleaded so was root beer. Hires certainly will hold a permanent place in the world of root beer but over the years it has certainly been improved upon. Thus we are encouraged to identify a more appropriate standard. This standard should not be the greatest or the worst root beer but rather one that simply sets the line between satisfaction and substandard quality. For me A&W has been the root beer that I have compared all others to. I am not sure how Jeff feels about this but I think it would be a great initial conversation for our blog. So let us discuss by what standard the Rootbeer Brothers will compare all other root beer to.

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