Tuesday, October 2, 2007

Rat Bastard: If you are in for something different - drink it, but don't be a D#@$.

Rat Bastard is a unique brew - to say the least. It is created and marketed by the Skeleteens/Eat me Foods out of Los Angeles, CA. Currently their website is down, so I have no real information on the company. The only thing I can speculate on is who they market it to.

On the label it says:

"It's us against them"
"Quit being a D#@$ drink it"
"Antidote: 818.844._121"
"Ok, we admit it, we conned you into buying this" (inside cap)
I don't think you would find that type of lingo on too many of the main stream brews out there. However, this type of marketing appeals perfectly to the younger soda-deprived generation. The name and the label design targets the teen to mid-twenty's age groups. In a sense, their marketing campaign is brilliant. Another aspect of this company that targets this age group (and may be beneficial to the older age groups as well) is what the brew is made of. It is loaded with practically every ingredient imaginable (see the tags). With the explosion of the energy drink market, this brew could sit on the shelf next to the infamous Red Bull. It has 3 different types of Ginseng and whole bunch of other stuff I had to Wiki!! Let me break that down to you Viagra folks, if Viagra isn't working, Rat Bastard probably will and ease your mind in the process!

Because of this very, very unique "herbal blend" you get a brew that is unlike any other. When you open the bottle the aroma is very pleasing to the nose and actually surprised me because many of the other online reviews destroyed this brew. Once poured into a frosty mug, the brew displays a tall head which lasts a good while. The color when held up to the light is somewhat crimson - perhaps a dark, rich cranberry hue. Again, most surprisingly, I really enjoyed the taste - although I can't describe what I drank - Its not creamy and has a bite - a lot of bite.

My BIG Con: It doesn't tell you the amount of these substances in the "herbal blend" you are consuming. I am not a big fan of the "natural product" market and tend to trust the government over producers. I keep feeling that another radon (which is another "natural product"; along with ricin and cocaine) marketing scheme will be exposed and everyone will kick themselves for getting duped.

Until that occurs...drink up. I will not be investing in this brew again for that reason, but I will be very fair in my review. I DID ENJOY IT = 3.5 Frosty Mugs.

-Jeff
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