Saturday, July 23, 2011

Moxie Elixir "Root Beer" or Not???


Another gift from brother Adam, Moxie claims that the brew isn’t a rootbeer. I believe the word is “STOUT” and after my taste test I agree. My first pour into a frosty mug showed a heavy head of foam. Subsequent pours were not so heavy. The aroma was that of a medicine of sorts with just a hint of rootbeer extract or as the bottle says, gentian root . My gargle test was what made me believe that Moxie wasn’t a rootbeer. It has a bitter bite-like flavor that I don’t particularly favor. I understand that Moxie doesn’t like to be called a rootbeer but the ingredient of genetian root extracts in the brew qualify it as a “rootbeer”. Compared the base A&W, Moxie rates 3 Frosty Mugs. This is my first “Stout” brew so the taste is rough compared to regular rootbeer and the fact that they have a cool long neck glass bottle with a cool name that means courage and daring. They have to have courage to brew this as I believe you’d have to be daring to want to purposely drink it. Just kidding. You have to have some testosterone to appreciate the flavor.

I did do some research to find they do make this in a can if you prefer. It sells for about $6-7 a six pack. I bit pricey in my opinion. According to Wikipedia, the Moxie brand was purchased in 1966 by the Monarch Beverage Company of Atlanta. In 2007 Monarch sold it to its current owner, Cornucopia Beverages Inc. of Bedford, New Hampshire, which is owned by the Coca-Cola Bottling Company of Northern New England, a subsidiary of the Kirin Brewery Company, based in Tokyo.
Happy drinking of this brew I wish you all. It’s a niche brew and most will turn their nose up at it. My rating once again, 3 Frosty Mugs, (As a stout rootbeer).

~Marc

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