Monday, September 5, 2011

Oogave

I like the story behind Oogave. The brand was started by a small restaurant owner in Denver who was frustrated with the lack of all-natural, organic, non-HFCS sodas on the market. So he did an admirable thing and started making his own, sweetened with agave nectar, of course.

This year Oogave won a Silver Bev Star Award from Beverage World Magazine, which seems like no petty achievement. And while I don't really know what the criteria is for such an award, I guess I hope it isn't based on their rootbeer. Oogave has a large stable of delicious-sounding beverages (Strawberry Rhubarb, Watermelon Cream, Grapefruit) that I would like to sample. However, I can't recommend the rootbeer.

Basically, I found it flavorless. Not unpleasant, mind you. And for the sensitive tastebud, it may be just what the doctor ordered. But I like a little more oomph. I want a rootbeer to declaim to me like a street preacher. Maybe later I'll decide that I'm not buying what he's selling but, for a minute at least, he has me with his mettle. His bravado.

Oogave rootbeer was an unremarkable layover on my way to rootbeer nirvana. (I had a Hank's afterwards.) It was watery, even vaguely acerbic. But again, not mean-spirited. It boasts a bland, comfortable sweetness and sasparilla-ish familiarity that people who could probably care less about rootbeer might find enjoyable. It's like rock candy, which everyone agrees is technically candy but no one really takes seriously. I wonder if anyone makes an agave rock candy . . .

In other news, the bottle is handsome and the "oo" in "oogave" looks like cute bug-eyed creature with a mane of agave-hair.

I give it 2 FROSTY MUGS.

- Joe

3 comments:

Emily said...

"I want a rootbeer to declaim to me like a street preacher. Maybe later I'll decide that I'm not buying what he's selling but, for a minute at least, he has me with his mettle."

Exactly. Me too.

Sally said...

Excellent review.

Joe Dad Plicka said...

Thanks for this update from the Bros. of Rootbeer. Maybe this one would be better with a little cheeseburger.