Justin Wilson, the Indy Racing Brew Lover, has renewed his sponsorship from The Dad's Root Beer Company. Announced recently, the Dreyer & Reinbold Racing organization, with which Wilson belongs, was pleased to welcome back their "old fashioned" sponsor who originally sponsored the racing team back in 2008. The spurt of brand placement by Dad's was likely initiated by the 2007 purchase of the brand by Hedinger Brands, LLC. Within that purchase the brands of "Bubble Up", "Dr. Wells", and "Sun Crest" were also included in the deal. Clearly however, the Dad's brand was the flagship of the four. Dad's began in 1937 back in Chicago and through multiple acquisition's over the years has finally landed in Jasper, Indiana where the current headquarters is located for the brand. An Indiana based brew certainly seems directly in line with sponsoring a racing team. So the next time you catch an IndyCar Series race be sure to look for Justin, he should be easy to spot, he has the fastest root beer on the track! check out Justin's Racing Team http://www.dreyerreinboldracing.com
Wednesday, March 23, 2011
Thursday, March 17, 2011
Back in 1997 I was enriched with the wondrous opportunity to enjoy St. Patrick's Day in the windy city. If any city does this holiday right it is Chicago! They go so far as to dye the river green. Yes, the actual river flows green, bright green, for the entire day (probably for weeks after)!! It was there that I watched nearly a perpetual parade of bands, floats, dignitaries, and fraternal orders march down the streets all clad in festive green attire. There has been a special place in my heart for this holiday ever since that day. Until today there has also been a subtle emptiness along with that special place. The one aspect of this holiday that is celebrated throughout the country (and probably much of the world) is Green Beer, of course! As one who only takes part in rooted brew, this has been stumbling block for my St. Patty's Day celebrations. Like I said, until Today!
Wednesday, March 16, 2011
Back in Ohio there is a farm that solely raises free-range turkeys. We make it a point each year to buy a turkey from this farm for many reasons but mostly so we can feel less guilty as we are glutting ourselves on Thanksgiving. The guys at Maine Root are in many ways attempting to get after those same emotional heart strings. They in fact advertise their root beer as a "Free-Range" product. They have a slew of hysterical videos demonstrating the kind acts of their services including setting free caged root beer. Ummmmmm, well you just have to watch the videos to fully understand. So these guys are in a town I once use to frequent during my childhood days up East, Scarborough. This town is known for very little, very little, it is mostly over shadowed by its neighboring city, Portland. However, Stephen King's mother was born here, so that is at least something.
Thursday, March 10, 2011
Who could have ever imagined that a registered nurse from Chicago would become a legend in the Boundary Waters Canoe Area Wilderness, the largest wilderness preserve east of the Rockies. This wilderness area located near Ely, Minnesota served as Dorothy Molter's home for 56 years during which time she paddled, hiked, fished, and snow shoed in this magnificent outdoor wonderland. Dorothy began visiting the area in 1930 at age 23 but beginning in 1934 she remained for an extended period of time while she cared for Bill Berglund. Bill owned the Isle of Pines Resort. Dorothy continued to visit the Isle of Pines Resort in the following years and when Bill passed away in 1948 she became the owner of the resort. She operated the resort from 1948 until her death in 1986. During her years of running the resort she was visited by as many as 7,000 people a year. To properly greet her guest she would offer them home made root beer. She would make around 12,000 bottles of root beer a year. A museum has been established at the old resort where visitors can still buy frosty bottles of root beer, supposedly created with her original formula. Because of her love of root beer and willingness to share with all who would visit she was deemed the "Root Beer Lady".
Tuesday, March 8, 2011
on to the root beer! Boylan is the chosen one this time around. It’s actually been sitting in my fridge for a while, like a month or maybe longer. Let’s not get into this.
Firstly I actually like the bottle quite a bit. Compared to Hanks (see attached image), it’s less pretentious and gaudy. I do like the Hank's bottle too, but with my scant exposure to root beer this may be my favorite bottle. There’s no paper label either. Just a simple painted design on a glass bottle. I like it!
If there is one thing I’ll say for Boylan is it’s not overpowering. Aroma on opening the bottle is slight. Taste is not strong, but distinct and not blasé. A second or two after drinking, it leaves a slight after taste that reminds me of a weak moxie effect. Which in my book is not a good thing, but again it’s much milder so it’s not off putting. I’ll drink this way before I drink moxie.
What is striking about this brand is its counter trend of lacing this with vanilla, like many of the "gourmet" root beers out there. So it's not as smooth and fragrant. But it does follow the trend of using cane sugar. With this taste profile, its definitely a root beer that would be better with a meal as opposed to a stand alone drink. It won’t compete with your meal, but it doesn't have enough to hold your attention on it's own.
ingredients of note: cane sugar, natural yucca extract. yucca? Isn’t that some desert plant? As if root beer can’t get any weirder. Now I have some desert plant extract coursing through my system.
mini –me was absent for this taste trial. Something about a tummy ache. Yeah right. Maybe he’s more like me than I gave him credit.
3 frosty mugs
Thursday, March 3, 2011
The world of root beer is about to change!!! In an effort to address both the environmental impact and the financial aspect of soft drinks SodaStream has answered the call with an "In Home" carbonating system!!! Yes, that is an "In Home" system, the primary focus is reduction of cans and bottles in landfills. This system cures this obvious issue. The fact that one $5 concentrate bottle makes a case and a half of brew makes it less expensive than most brew. Save the world and save your money... a win-win situation.
Tuesday, March 1, 2011
A good friend of mine saw this stein and knew that it needed to find its place at RBB. My friend may not be a big fan of root beer (he loves the other beer) but even he can recognize that a brew worthy of a stein must be a good brew. I must admit, when I first learned that Virgil's had a "special" brew that they placed in a stein, I figured it was a gimmick to sell more of their great brew. I was impressed however, that they had in fact taken so much effort with the stein. I had high hopes that the brew inside warranted such treatment.