Saturday, April 21, 2012

Moxie Makes Men Mighty - Root Beer Stout since 1884

When Moxie hit the soft drink scene it took hold of the market faster than facebook connected the world.  The genius behind Moxie wasn't that unique bitter flavor most find absolutely revolting.... no that certainly wasn't it.   It was the approach that Dr. Augustin Thompson took to advertise his new drink.  Being a doctor gave him the upper hand on Charles Hires, creator of root beer, who was only a pharmacist but who had been at this game for nearly 10 years.  Dr. Thompson claimed that his drink was also a health drink like Hires, but people tended to believe the doctor over the pill pusher..... at least initially.

In fact during the hay day of Moxie the only real completion it faced was Coca-Cola.  Both had been able to expand far beyond the confines of their region and literally become nationally distributed drinks.  They used similar methods that originated out of Hires' innovation which is still used today, they simply sold the concentrate and had local bottlers produce and distribute.  The advertising approaches between Coke and Moxie did vary however, significantly in fact.  Coca-Cola used pretty ladies dressed to the Nines (at least by their standards of the day) and Moxie..... well they created a fleet of cars that were shaped like a horse...... I am sure in the early 1900's a horse-car seemed cool..... but I am not sure it competes well with pin-up girls....  but some how it did compete... Moxie reined King Of Beers (root beer) for many years... horse-car and all... until one fatal oversight in the 1930's.

The legend has been told in many ways.... but each way includes sugar.... some say that the company made great investments in sugar to avoid rising costs, reducing the advertising dollars.... other say that in fact they did not invest in sugar early enough before significant price hikes... but either way what we do know is that Coca-Cola found the right balance of buying sugar and maintaining advertisement.... and Coke remains the top selling soft drink world wide.   Moxie has maintained its selling market too.... but only in the region it was born, Thompson was a Mainer, born and raised in the Vacation State.   To this day Moxie is a top selling soft drink in New England but more so in Maine than any other state.  One primary problem is availability, Moxie is primarily only sold in Maine.  There have been some recent efforts to expand the Moxie market but unfortunately this root beer stout is a bit late.

Frank "Moxie Man" Anicetti
But one thing is certain, Maine is proud of its hometown brew, although all Mainers may not drink it, they at least acknowledge its importance.   Each July the state gathers in the small town of Lisbon Falls which has become the official site of the Moxie Festival.  Year round the Kennebec's Fruit Company (which sells no fruit) provides Moxie and Moxie Merchandise and is the exclusive seller of Moxie Ice Cream.  Frank "Moxie Man" Anicetti is the owner of the store and welcomed me with open arms last year during a short visit to the area.  check out my post about the Moxie Man

As you may be able to tell I Love Moxie.... shoot Ted Williams, the baseball legend Loved Moxie..... here is the reason why.... because I love Root Beer and I love full flavored root beer even more.... This is as full flavor as it gets when it comes to root beer.  I should disclose that most Moxie lovers hate for me to call it a root beer.... they want to believe that it is so unique that it warrants its own genre of soft drinks..... the primary ingredient is a root..... root beer people..... DUH!!!!

But yes even among root beer Moxie is unique.... so much so that I decide long ago it did warrant a new category of root beer...... Root Beer Stout...... sorry Moxie Man.... but that is the best I will do!

The flavor is like a liquefied version of black liquorice combined with Barq's .... Moxie has about 5 times the bite of Barq's and 10 times the flavor..... bitter is a huge understatement!   Very mildly sweet, a hint of cola with a splash of dirt.... yup dirt...... which makes it earthy..... and then it has a metallic after taste that cannot be recreated.... or fully explained......or appreciated... sounds deeeelicious!!!!

Well here is the fact... upon your first taste you will hate it, be very tempted to spit (or barf) and cringe anytime you see the color orange or the word moxie is mentioned..... but as the Moxie Man has explained on so many occasions... DON'T.... he recommends to stick with it.. get through the first drink and even the second, because it is not until that third drink that the flavor will begin to tickle your taste buds and you will forever Make Moxie Yours.....  I Love Moxie..... if for no other reason... because when I drink it... I feel more like a MAN!!!!

I Got Moxie... how about YOU?

5 Frosty Mugs - only the second time I have given that!!!!


check out the Moxie Festival

check the Kennebec's fan page

Tuesday, April 17, 2012

Root Beer Taxation - By State

As Americans take their last opportunity to come clean with the IRS we Brothers thought that we could address another related issue on Tax Day 2012!!

Root Beer Taxation is by far one of the most vile efforts a state government can take to fund their annual budget.  One might as well tax a person for displaying a flag on their porch..... think about it.... drinking root beer is as patriotic as waving Old Glory at an Independence Day parade.  The fact of the matter is Root Beer is American, it stands for American ideals and values, it is red, white, & blue through and through.  So whats up with the tax?????

Most state governments agree with us Brothers as they have banned Root Beer Taxation in their respective states.  However 10 states have not made such a ban and either directly tax the purchase of root beer or allow the local city government to do so.  The following is our list of guilty states:

Tennessee 5%  - seriously Tennessee, Elvis would be ashamed
Virginia 2.5%  - no wonder Dominion Root Beer moved to Delaware
West Virginia 2% - we no longer feel bad about all those hillbilly jokes
Utah 1.75% - taking advantage of all the Mormon's who don't drink the "other" beer
Arkansas 1.5% - just trying to top their northern neighbors
Missouri 1.25% - taking advantage of Fitz's fans
Illinois 1% - hoping Fitz's crosses the big river
No Ban on City Root Beer Taxation: Georgia, Louisiana, & North Carolina

Taxation without Root Beer Representation MUST STOP!!!!!

We Brothers extend our gratitude and full political support to those states and politicians who oppose Root Beer Taxation!!!   So should YOU!!!!

Saturday, April 7, 2012

Faygo Classic: Brew of Choice in Area 51

During my move from Las Vegas to Winnemucca I drove next to Area 51..... Yes that Area 51..... the X-Files place...super secret government cover-up place to store dead aliens and their broken UFO's...... Alienville, if you will..... so with the clear warning on this billboard I figured I should gas-up and stock-up.   To my surprise I discovered a new root beer, at least I thought it was a new brew.... as I investigated further the can revealed that it was in fact an old brew in a new can.... Faygo!!!!   I quickly realized that this was the same Faygo that Jeff and I reviewed back in 2007... check out our reviews

But with a closer look under the light of the illuminated alien sign I realized that this was a retro-brew, a throwback as they more recently term it....  Yes this is labeled as "Faygo Classic" made with a pure cane sugar blend.... the nutrition facts list "inverted  cane sugar".... inverted sugar?????  Where else would such a monstrosity happen then the neighborhood of Area 51!!!!  ..... WHAT IS IN THIS ALIEN BREW??????

I did some digging and uncovered that by most accounts from health food activists.... this is no better than the HFCS that is in the more modern Faygo... in fact based on the reports I received it is a HOAX..... yes it is just a way to appear to be more healthy when in fact IT IS NOT..... a hoax at Area 51.... no surprise there!!!!  I began to worry that some geeky kid would run up to me and sell me tickets to watch an authentic alien autopsy.....  honestly I would have paid for those tickets if for nothing more than the entertainment factor.... but Faygo.....REALLY........ you can't fool me.... even in a place like this!!!!

But as many of our fans know, I am no health food activist.... HFCS may as well be one of my good friends.... shoot it often goes with me everywhere I go...... why not throw in HFCS's first cousin Inverted Sugar Cane (ISC)  the reason why I would bring this cousin along.... TASTE!!!!

Yes this Faygo is hands down better than the Faygo I reviewed in 07'.....  Same root beer extract.... same RBB Standard aroma.... but a sweetness that I am loving.....  there certainly is something good in that backwards much so that 1/2 a Frosty Mug is on the line....
I think I may be coming to a better understanding of why I found this here... the aliens love Faygo but cant metabolize our HFCS so they inverted sugar and made ISC which is just as tasty as HFCS but easier for them to keep down........ Thank You ET....... can I get some to-go please ..... this brew is out of this world..... 3.5 Frosy Mugs


check out Faygo at