Sunday, September 30, 2012

Root Biergarten at Oaktoberfest: Oakland's Diamond District

This Saturday the streets of Oakland's (CA) Historic Diamond District will be overrun with festival goers celebrating German Style. The Oakland twist of Oktoberfest includes a biergarten where many local home and micro brewers of the "other" beer will offer up their best pours.
Traditional sounds of Munich will be performed on the streets, stages, and in the Biergarten. The main Oaktoberfest Stage will also feature modern sounds from renowned area artists.
Food will be aplenty as German delicacies from Bratwurst to Strudel will be found next to other regional cuisines and street fare.
However, the Eco Fair and Kid’s area will ensure an engaging draw for families where interactive games, crafts, and displays will be featured along with steins of root beer being poured in the Root Biergarten.
If you live in the Bay Area.... This may be the fall event for you!!!!
To learn more about Oaktoberfest check out their website at

Thursday, September 20, 2012

Root Beer Decision 2012 - A&W vs. Fitz's

How can voters decide between the two root beers, one of which will not only be herald as the King of Brew, but also leader of the root beer world?
The 2012 root beer election campaign is almost over except for the debates, which are nothing more than tastes tests.  Unfortunately, obtaining accurate information on the major ingredients during the campaign has turned into a nightmare of too many preservatives and artificial flavors.
Hopefully, the pre-election list below, organized around  issues of taste and historical issues, will help by providing a series of choices that the American people need to make regarding significant issues.  When voters decide between the list options and tally them, they will arrive at the root beer candidate who best represents their individual palate and whom they should vote for on Thursday, September 20, 2012.

Incumbent - A&W 
Born in Lodi, CA in 1919
Owner of
Most widely distributed root beer in the world. 
Initial success achieved through a large chain of roadside root beer stands.
Modern success is a wide reaching restaurant chain where their brew is sold on draft in frosty mugs.
Considered "The Standard" of root beer.
Named after co-founders Roy Allen & Frank Wright.
Number of Facebook Fans: over 150,000

Candidate - Fitz's
Born in St Louis, MO in 1947
Owner of a vintage 1940's bottling line that was restored and used daily.
One of the most widely known micro-brewed root beer.
Initial success achieved through a single drive-inn hamburger stand.
Modern success is a casual dining restaurant where the bottling line can be observed while eating.
Considered a "Premium" brew.
Named after...unknown ... unable to produce historical documentation.
Number of Facebook Fans: just over 6,000

You Decide.... check out our Facebook Fan page to cast your vote!!!!

Sunday, September 9, 2012

Refreshment to the Next Level: HEB Old Fashioned Root Beer

When I first visited Brother Ray in southern Texas he introduced me to H-E-B!!!! To most of us one grocery store is just as good as the other however, those people obviously do not take their retail experience seriously.... I DO!!!
HEB proved to be, by far, the best grocery store I have ever had the fortune to shop at.... from the fresh produce, the amazing chocolate milk, the 5 pound bags of crawling crayfish, to the nice lady demonstrating how easy it is to perfectly prepare a New York Strip, the all inclusive experience was surreal...... While there I looked for new brew, as I always do. At the time the only store brand they offered was Hill Country Fare.... which proved to be a credit among store brands but a store brand all the same.
On a not so recent visit Ray brought me a bottle of their new store brand.... He teased me first with photographing it and posting it on our fan page. Finally I sat down to indulge in what I expected to be the best store brand brew found within the world of root beer. What I didn't expect was the shower of refreshment that I bathed in while slowly sipping from what can only be described as a Gourmet Brew.
From rags to riches.... This so called store brand is so creamy, full flavored, and perfectly cane sweetened that it easily reigns among the greats of root beer. The bottle alone is a masterpiece, singular in appearance, vintage in style, and ushers in the perception of true craftsmanship. The flavor holds true to the description of being "old fashioned" as it presents with a deep root beer extract followed by a vanilla rinse and then towel dried by a moderately sweetened finish.
Among the greats of root beer only few have achieved the magnitude of gourmet, HEB Old Fashioned Root Beer joins those ranks.... This is the moment when a brew moves from the ranks of ordinary to exemplary .... This brew states that it was made with "pride and care".... essential ingredients for brew worthy of 5 Frosty Mugs!!!!
They say everything is Bigger in Texas.... maybe it's Better as well??