Saturday, March 31, 2012

The Birth Home of A&W Remodeled: Lodi, CA

A&W Lodi, CA - photo from lodinews.com
In 1919 A&W was one among many new root beer formulas reaching to grab the attention of brew lovers everywhere.  The very humble beginning of the Rootbeer Brothers Standard has certainly not reflected it's current status within the world of root beer.  As the world's number one sold root beer, A&W in contrast began as one of the least influential; especially when compared to the original root beer, Hires.  But just as Charles Hires made many wise marketing decisions, so too did Roy Allen and Frank Wright seek after significant market share in unique ways.  Their root beer gained its greatest ground in their franchise efforts; as their root beer stands began to dot the country, the brand gained more and more recognition.  The A&W restaurant chain has experienced many changes over the years, including most recently being sold off once again, but with each change progress has been achieved.  Despite these changes one location has remained firm in their role as an A&W Root Beer Stand..... the very first location in Lodi, California.  This location was Roy Allen's original spot for selling fresh frosty mugs of root beer for 5 cents.  When Roy decided he wanted to expand Frank Wright, then an employee at the Lodi location, wanted "IN" and A&W was born.  In so many ways it is clear that Lodi is where it all began.

Recently the current owner, Peter Knight, embarked on a journey to remodel the Lodi A&W location.  His vision was to make the original A&W location modernized with improved aesthetics, a drive-thru window, new chairs & tables, and more "green.."  His vision was realized after closing for 6-weeks and making a considerable investment; ensuring the longevity of this most historic artifice of America's very own beverage.  It is certainly a comfort to know that one day..... when the Brothers find themselves in central California, that we will be able to sit and enjoy a frosty mug of the Standard..... in the same place that started it all......

check out the local Lodi, CA newspaper article http://www.lodinews.com/business/article_5c8a07a5-e902-5a64-83aa-05a479a2616b.html

check out the Lodi A&W location
http://www.awrootbeer.com

Friday, March 23, 2012

Thirsty for Root Beer: Flying to Goose Island

I am enjoying a "tour de America" in an attempt to fly to Dayton...... I took the cheapest flight from Reno and was not surprised by the 3 layovers that lay ahead. What was surprising is that during my layovers in Phoenix and even St. Louis I found no root beer.... None! No Mug, no Barq's, no A&W... No Fitz's... Seriously... whats up STL?????

The only comfort I was able to muster was knowing that my final layover would be on Goose Island in the Windy City!!

During my 1 1/2 hour layover in Chicago O'Hare I enjoyed a complete breakfast of eggs, toast, bacon, hashed potatoes.... and yes a cold tall amber bottle of Goose Island Root Beer........ in the words of the late and great Frank Sinatra "Chicago is my Kind of Town!"

-Adam






Saturday, March 17, 2012

St. Patrick's Day - Green Home Brew: Root Beer Recipe

What St. Patrick's Day is complete without some Green Beer?  None!!  That is of course unless you do not value the Luck of the Irish.... which I DO!!!!

Might we suggest for our root beer loving fans and all "Straight Edgers" everywhere that we begin a tradition of Green Root Beer every St. Patty's Day!!!

Last year I simply drowned a small bottle of green food coloring into a 2 liter of A&W and was on my way..... check out the post from 2011:
http://www.rootbeerbrothers.com/2011/03/green-root-beer-happy-st-patricks-day.html

This year I got all "Swagger" like our root beer brewing buddy, John, at www.swaggerrootbeer.com and tried to home brew my own Green Root Beer. I must admit though, I am in no way as hard core as John who brews his own extract from raw materials.... I just bought extract from Wal-Mart.

I have been using this self seal 1 liter bottle to do my own micro brewing (so to speak) and for this project it worked out perfect.  The following is my recipe.....

I filled and chilled my self seal bottle with 2/3 liters of carbonated soda.
In a sauce pan I brought to a boil 2 cups of water, 1/3 cup of white cane sugar, 1/3 cup of brown sugar, 3 Tblsp of Root Beer Extract, 1/4 tsp Maple Extract, and 1 Tblsp of Green Food Coloring.  Boil for 5 minutes, then cool, once cooled combine with carbonated water, and enjoy!!!

May the Luck of Leprechauns be filled in you as you enjoy your new St. Patrick's Day Tradition.... pop-a-top for Luck!!!

Happy St. Patrick's Day

-Adam

Tuesday, March 13, 2012

Free Facebook Credits: Just Drink Root Beer

Our friend Mark Zuckerberg at Facebook and America's Favorite Root Beer, A&W, has teamed up to bring a little more fun on the internet.  For a limited time the Green Caps equal Green Digital Dollars on any Facebook game!!!  Yes that means the more you drink the more you can play!!!!

This may initially sound like a 2-bit gimmick until you realize the value of these credits.  For instance some people actually play these games so intently that the only way for them to advance is to pay actual real money!!!  The crazy thing is ..... they DO!!!!!!

I have been told that there is not much difference between paying $20 to go watch a movie and paying $20 to play Farmville, or any of the hosts of facebook games offered, but in the end I personally would rather just buy root beer..... In an amazing way however, we can now have our root beer and play our games too!!!!

We extend a BIG Frosty Mug Thanks to Mark and A&W for making our cyber world a happier place and our real world a tastier place......... Time to "Pop-A-Green-Top"!!!!!

Just click on this image to learn more.....  

Thursday, March 8, 2012

Teddy's Root Beer - A Gun Shot Start

If this particular brew has a beginning it must be on the tragic day of September 6th, 1901, the day President McKinley was initially shot by an assassin and died as a result of his wound a week later.  Theodore "Teddy" Roosevelt, then the Vice President, took the oath of office on September 14th and became the 26th President of the United States of America.  I am not sure how the creator of the "Bull Moose" Party (predecessor to the modern day "Tea Party") and adored President has in relation to root beer.  The Unique Beverage Company in Everett, Washington apparently has uncovered this connection and has thus named an entire premium soda line after him.

I discovered this 1 Liter plastic bottled brew in the soda section of my local grocery store.  I was immediately reminded of my early childhood memories of swimming and fishing near the Roosevelt Dam north of Phoenix....... as a kid I assumed anyone with a Dam named after them had to be awesome.  I later learned in school that in fact President Teddy was in fact an awesome stand up guy and a very liked President.  After my quick reminiscent experience I began to question if this, or for that matter any, root beer could really live up to this legendary guy?

I was surprised to find that although this brew fell very short of filling Teddy's boots, so to speak, it was in fact a nice brew.  The carbonation and head was moderate, dark foam, and presented an aroma that is typical of good brew.  This root beer boasts that it is America's Favorite...... certainly they are referring to the President and not this brew.  However, they also describe it as rich and creamy which it is in fact just that.  The creamy texture is followed up by a very distinct slight wintergreen flash of root beer extract that speaks to traditional old time root beer (as mentioned by Joe).  I paid $1 for this 1 liter brew and I would do so again.... in fact I might take it on my next hunting or fishing trip just so I can say I went with Teddy!!!!

This Presidential Brew gets 3.5 Frosty Mugs........

-Adam


check out all of Teddy's Sodas at http://teddyspremiumsoda.com